AI appointment setter for business coaches
Your content did the teaching. Your DMs should book the call.
Intellicoach is an AI appointment setter for business, sales, marketing, agency growth, and executive coaches who sell higher-ticket programs. It works in your Instagram and Facebook DMs, picks up leads from your content, webinars, lead magnets, podcast, and ads, qualifies them against your criteria, and books sales calls.
It does not generate leads. It works the attention you already have, so the owners your content warmed up get a reply in your voice instead of waiting until you are out of back-to-back calls.
SCALE
Glad you made it to the workshop! Where is the business right now, roughly monthly revenue?
Around 15k a month, mostly referrals
Nice base. What is the main bottleneck, getting leads or closing them?
Leads for sure. Referrals are drying up
That is exactly what the program fixes. Want to map it out on a call? Monday 10am is open
The DMs you actually get
Business DMs come from buyers who have seen the pitch before.
Your leads arrive from webinars, podcasts, lead magnets, and ads, and many have bought from coaches before. They can tell a script from a conversation, and they notice when a price question gets dodged.
High-ticket price
"What is the investment for your mastermind?"
Premium buyers ask early and expect a direct answer. The setter responds the way your script says to, whether that is a starting price, an application-first path, or a question about their business before any number comes up.
Webinar follow-through
Attendees who DM your keyword after the webinar
End a webinar, podcast episode, or lead magnet with a keyword to DM. The keyword automation sends your opener, can assign a script written for warm, educated leads, and switches the AI on, so nobody gets re-pitched what they just watched.
Burned buyer
"I have bought courses before and nothing worked."
Owners who paid for information and never got implementation. The setter asks what they bought and where it stalled, which qualifies them and gives your call the context it needs, instead of arguing that this time is different.
Done for you
"Can your team just do it for us?"
Agency owners and busy founders often want execution, not coaching. The setter clarifies what your offer includes, points them to the right offer if you have one, or exits gracefully when there is no fit.
Qualification
Qualify like a closer, before the call.
Use Guided Phases with required questions, or write your own qualification SOP if you already run a framework. The setter confirms fit, stage, and ability to invest before it offers a call, so your calendar holds decision makers who know what the call is for.
Common qualifiers
- What the business sells and who it sells to
- Current revenue range or stage, if your offer has a minimum
- The bottleneck they want solved: leads, sales, delivery, or team
- What they have invested in before, from courses to agencies to other coaches
- Whether they decide alone or with a partner
- Ability to invest at your price point, and when they want to start
Where you take over
Not every business DM is a lead.
Handoff rules are checked before every reply. When one matches, the AI pauses that thread without replying and flags it for you, so a joint venture offer or a refund dispute never gets a sales script. These are examples worth routing to you.
Abusive messages, sexual content, and conversations with minors are handled automatically, even without a rule.
- Partnership, affiliate, or joint venture proposals
- Podcast, press, and speaking invitations
- Enterprise or team inquiries, such as coaching for a leadership team
- Refund requests, billing disputes, or complaints from past clients
- Requests for custom terms or pricing outside your standard offer
Objections
The objections business owners actually raise.
"I need to run this by my business partner."
Your guidance can have the setter ask whether the partner should join the call, so the decision happens with both of them in the room instead of through a secondhand summary.
"What kind of ROI can I expect?"
The setter never promises a number. It answers with what your guidance allows, such as how your program works and case studies from links you have saved, and leaves the math for the call.
"Now is not a good time. We are mid-launch."
The setter acknowledges the timing and asks when things settle, and a follow-up reopens the conversation later. If they name a date, a reminder lands with you to reach out yourself.
Follow-up and booking
Business owners reply between meetings.
Founders and agency owners answer between calls, promise to circle back after a launch, and then get pulled away. Follow-ups are set per stage, so a lead who went quiet after seeing the price gets a different nudge from one who never answered your first question. If they say they will be back later, the setter pauses and picks up where it left off.
When they are ready, the setter sends your link or books the call through Calendly or GoHighLevel inside the DM. Outcomes like no-show, not a fit, and closed with deal value are tracked, and booked and closed events can be sent to Meta's Conversions API if you run ads.
FAQ
Business coaches: common questions
Yes. It qualifies before it offers a call, using required questions or your own qualification SOP, and handles price, timing, and partner objections with your guidance. Booked calls and their outcomes, including closed deals with deal value, are tracked in your pipeline.
Lead source (ad, story, keyword, post, or organic DM) is passed to the AI as context, and keyword automations can assign a specific script per entry point. Give your webinar, podcast, or lead magnet its own keyword and those leads get a conversation written for where they came from.
Inbound sales pitches have their own on/off setting, so the setter does not have to engage with them. For partnerships, press, or speaking requests you want to see, add a handoff rule and the AI pauses and flags the thread for you.
Yes. With GoHighLevel connected, the setter reads your live availability, offers only real open times, and books the call in the DM, and outcomes come back by webhook. Calendly works the same way, Kommo CRM and Slack are supported, and booked and closed events can be sent to Meta's Conversions API.
Plans are priced on booked calls, not messages. Core is $497 per month with 20 booked calls, Growth is $997 with 45, and Scale is $1,497 with 80. You are never charged for conversations that do not book, and Intellicoach is free until it books your first 3 calls or 30 days pass, whichever comes first.
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