Intellicoach vs Winly (Formerly Revio): AI Setter or AI CRM for Your Setter Team?
Revio is now Winly. Compare Winly's AI CRM for setter and closer teams with Intellicoach, an AI setter that holds the DM conversation and books the call.
First, a naming update: Revio is now called Winly. The banner on their homepage says it plainly, and the product now lives at getwinly.ai.
We first published this comparison in October 2025 and updated it in September 2026 to reflect how Winly describes itself on its current site. The short version: these two tools do different jobs.
- Winly is an AI-enabled CRM for social selling teams. Setters, closers and managers work from one shared inbox and pipeline, and an AI Copilot drafts replies. Your reps still do the selling.
- Intellicoach is an AI setter. It holds the DM conversation itself, in your voice, and books the call.
The real question: do you want software that helps your sales team sell, or software that does the setter's job?
What Winly Is Today
Winly positions itself as a CRM, not a chatbot. It is built for high-ticket coaches and the teams that sell for them. Here is what its site describes.
One Inbox and Pipeline for Instagram and Facebook
Instagram and Facebook DMs come into a single shared inbox and pipeline. Winly tracks stages, tags, ownership and handoffs between reps.
An AI Copilot for Your Reps
The Copilot drafts the next reply in your voice, using your offer, tone and objection handling. It summarizes conversations so any rep can pick up a thread. It also learns from winning conversations and scores conversations to coach the team.
Workflows With Messages You Approve
Workflows run on comment keywords, story replies, messages, tags or a schedule. The AI picks the best message from options you approved, and follow-ups can be scheduled inside the messaging window. A rep can take over at any time, and the automation steps back when a rep types.
Built Around a Team
Setters, closers and managers each get their own logins, queues and numbers, so nobody shares social passwords. Analytics cover speed-to-lead, response rates and rep performance. Reps can also send voice and video messages.
Onboarding and Sales Coaching
Winly includes 1:1 expert onboarding plus ongoing sales coaching and a community. Their pitch is that software gives you leverage and coaching helps you convert.
What Winly Says It Does Not Do
Winly says it does not send cold DMs or scrape followers, and that it works within official APIs and messaging windows. Earlier versions of this post described outbound follower messaging, which no longer matches Winly's site.
What Intellicoach Is
Intellicoach is a premium AI setter (an AI appointment setter) for online coaches who already have lead flow. It does not generate leads and does not send cold outreach. Fitness coaches are the largest group using it, alongside dating and relationship, business, health and wellness, and life and mindset coaches.
New to the category? Start with what an AI setter is, or see the AI DM setter for coaches page.
It Holds the Whole Conversation
Intellicoach works in Instagram and Facebook Messenger through Meta's official API. It also supports WhatsApp, and X DMs are available as a paid add-on.
It runs the sales conversation in your voice from start to finish: rapport, qualification, objection handling, follow-up and booking. It replies in the prospect's language and understands voice notes and images.
Guardrails You Control
- Required questions: your qualification questions must be answered before a call is offered.
- No repeat questions: a known-facts ledger means it never re-asks something the lead already told it.
- Disqualification and handoff rules: checked before every reply. A handoff pauses the AI and flags the thread for you.
- Protected contacts: they never get AI messages.
- Link allowlist: a reply containing a link you have not saved is never sent.
- Takeover: you can take over any thread from the inbox.
Triggers and Follow-Up
Comment keyword automations, DM keyword automations and story replies start conversations, and the lead source is passed to the AI as context. When a lead goes quiet, automatic follow-ups go out (text variations, a GIF, a voice note, or an AI-written message) while respecting Meta's 24-hour window.
Booking and Tracking
Intellicoach can send your booking link, or book live Calendly or GoHighLevel availability inside the DM. It tracks outcomes: show, no-show, and closed with deal value. It integrates with GoHighLevel, Kommo CRM, Slack and the Meta Conversions API (see integrations).
Analytics follow the funnel from rapport to qualified, pitched, booked, show-up and closed, and you can split test scripts.
It Learns From Your Corrections
Thumbs-down or rewrite a reply, approve the correction, and it learns from it. Test Mode lets you try it before going live.
What Intellicoach Does Not Do
It is not a CRM for managing a team of reps: no per-rep queues and no rep performance coaching.
Side-by-Side Comparison
| Intellicoach | Winly (formerly Revio) | |
|---|---|---|
| What it is | AI setter | AI-enabled CRM for social selling teams |
| Who does the selling | The AI holds the conversation and books the call | Your reps, with AI-drafted replies |
| Channels | Instagram, Facebook Messenger, WhatsApp; X DMs as a paid add-on | Instagram and Facebook DMs |
| Triggers | Comment keywords, DM keywords, story replies | Comment keywords, story replies, messages, tags, schedule |
| Follow-up | Automatic when a lead goes quiet, within Meta's 24-hour window | Scheduled follow-ups within the messaging window |
| Human takeover | Take over any thread; handoff rules pause the AI and flag the thread | Take over any time; automation steps back when a rep types |
| Team tools | No per-rep queues or rep coaching | Per-rep logins, queues and numbers |
| Analytics | Funnel from rapport to closed; script split tests | Speed-to-lead, response rates, rep performance |
| Cold outreach | No cold DMs | No cold DMs |
| Pricing | Published, from $497/month | Not published; book a growth session |
When Winly Is the Better Fit
- You already run a team of setters and closers and want them working one shared pipeline.
- You need per-rep logins and queues so nobody shares your social passwords.
- You want rep performance numbers like speed-to-lead and response rates.
- You want sales coaching for your team bundled with the software.
- You want people doing the selling, with AI drafting and scoring behind them.
If that describes you, Winly is built for that setup. Still deciding which roles you need? Our breakdown of VA vs setter vs closer can help.
When Intellicoach Is the Better Fit
- You have lead flow (comments, story replies, inbound DMs) and not enough hours to work every conversation.
- You do not have a setter, or you would rather not hire one yet.
- You want the conversation held and the call booked, not a drafted reply waiting for someone to send it.
- You want guardrails you control, like required questions and a link allowlist.
- You want published pricing tied to booked calls.
Can You Use Both?
There is no integration between Intellicoach and Winly, so we will not pretend they plug into each other. Both run in Instagram and Facebook DMs, so the practical answer is to pick the model that matches how you sell today.
If you have a small team and choose Intellicoach, people stay in the loop: handoff rules flag threads that need a person, and you or your team can take over any thread from the inbox. You will not get per-rep queues or rep coaching. If those matter most, that is a point for Winly.
Pricing
Intellicoach publishes its pricing:
- Core: $497/month, 20 booked calls included
- Growth: $997/month, 45 booked calls included
- Scale: $1,497/month, 80 booked calls included
- $40 per extra booked call. Conversations that never book are never charged.
- No setup fees and no long-term contracts.
- Free until it books your first 3 calls or 30 days pass, whichever comes first. A credit card is required to start the trial.
Winly does not publish pricing. Its site asks you to book a growth session to see plans.
The Decision in Three Questions
1. Who do you want doing the selling? People on your team, supported by AI: Winly. An AI setter that holds the conversation: Intellicoach.
2. Do you manage reps? If you need per-rep queues, setter-to-closer handoffs and rep analytics, Winly is designed for that. If it is mostly you and your inbox, Intellicoach takes the setter work off your plate.
3. What is the bottleneck? If your team is slow or inconsistent, a CRM with a copilot and sales coaching targets that. If nobody is available to answer at all, you need something that holds the conversation itself.
For more head-to-head breakdowns, see all our comparisons.
Want an AI setter that holds the conversation and books the call? See plans and pricing, and use Test Mode to try it before it goes live.
Frequently asked questions
Is Winly the same as Revio?
Yes. Revio rebranded to Winly, and the Winly homepage says so directly. This comparison was updated in September 2026 to reflect how Winly describes itself today: an AI-enabled CRM for social selling teams.
Does Winly send DMs automatically?
In part. Winly workflows can send messages you approve when triggered by comment keywords, story replies, messages, tags or a schedule, and its AI Copilot drafts replies for your reps. Winly describes itself as a CRM where your reps still do the selling, and it says it does not send cold DMs.
Which is better for a solo coach?
If you have lead flow but no setter, and you want the DM conversation held and the call booked for you, Intellicoach is built for that: it is an AI setter that runs the conversation in your voice. Winly is built around a team of reps doing the selling with AI assistance, so it fits better once you have people in those seats.
Can a coach with a setter team use Intellicoach?
Yes. Handoff rules are checked before every reply, and a handoff pauses the AI and flags the thread so a person can step in. You or your team can take over any thread from the inbox. Intellicoach is not a team CRM, though: it does not offer per-rep queues or rep performance coaching the way Winly does.
How much does each cost?
Intellicoach publishes its pricing: Core is $497/month with 20 booked calls included, Growth is $997 with 45, and Scale is $1,497 with 80, plus $40 per extra booked call, with no setup fees or long-term contracts. Winly does not publish pricing; its site asks you to book a growth session to see plans.
Ready to Try Intellicoach?
Built for online coaches with real DM volume who want to automate follow-ups and qualification without losing their voice.